How to create a Spotlight campaign

A step-by-step guide to setting up a Spotlight campaign in Pulse

This guide shows you how to set up a Spotlight campaign in Pulse, in order to put engagement messages on your digital labels for the products added to the campaign. You can log in to Pulse to set up your campaign by clicking here.

Watch a short video below on how to create a campaign on Pulse ⬇

To begin, click on the “Campaigns” tab on the left hand side bar. From here, you can see all your campaigns by type. In each section, you can see all the campaigns that are currently running, and any you have set up to launch in future. 

To set up a new campaign, simply click 'New Campaign' on the right hand side.

In the 'New Campaign' window, you'll be asked to select the store you're setting the campaign up for, enter a campaign type (Discount, Merchandising, Event etc) and enter a campaign name. Next, you will have to choose the start and end dates for the campaign (but don't worry - you can always change these later).

Once you're happy with the information you have enter, click 'Save'. Your campaign is now created, but doesn't have any products yet. 

There are two ways to add products to your campaign:

• Search: Simply search for a keyword eg chocolate, product name or barcode ID in the search bar and tick the products you want to add before clicking 'Add'.

• File Upload: Upload a .txt or .csv file with a single list of barcodes in a single column with the word "barcode" as the column header (there's a downloadable template available when you click "Add Products" if you want to use that!)
  
  
  
  
  Once uploaded, you can choose which products you would like to include in the campaign by ticking each box, or you can select all.
  
  

Once you have found or uploaded a product you want to add to the campaign, tick the box next to the product and click 'Add Products'. Once you have added all the products you want to include in your Campaign (and don't worry, you can always add more if you forgot a few!), press 'Save'.

Once you press save, you will be in the label integration section. This is where you enable Spotlight and enter the message.

Click to checkbox to enable 'Label Integration' and then add your chosen Spotlight message in the field. Choose whether the Spotlight message appears on top, left or right or select a template from the dropdown and then click 'Save'.

 

Your campaign is now live! You can make changes at any point by navigating to 'Campaigns' from the main Pulse menu. Simply click into any of your campaigns to see how the products in the campaign are performing. You'll be able to see right away if your Spotlight messaging has had a positive impact on your sales!

(To learn more about Campaign Analysis and how it works, click here. )