Campaign Analysis

Pulse compares the performance of products against previous trends.

Products are measured for sales, margin and baskets during the campaign window. This is then compared against 2 periods:

• The 'lead in' period
• The same period last year

The 'Lead in' is the weeks leading up to the campaign. The exact time period being used is shown on screen. The Lead in time defaults to 5 weeks before the campaign started. If the campaign is more than 5 weeks long then the lead in will mirror the length of the campaign. For e.g. if you campaign was 7 weeks in length, the Lead In period would be the 7 weeks prior to the campaign starting.

The 'Lead in' value used in the Store comparisons are using the same time periods.

The graph shows sales using the Lead in and the campaign window.

To understand if sales have gone up or down in general, then look at the Avg line (orange). This line shows average sales in the lead in period, and then average sales during the campaign.