Getting the most from Pulse

What is Pulse?

Pulse is an AI-driven analytics solution for all retailers looking to improve the health of their stores. Compiling data from the aisles, EPOS information, and 3rd party sources, Pulse analyses waste and product sell-through, and margin. Every day Pulse will generate recommendations on the most critical areas for immediate improvements to the bottom line.  

What can Pulse do for your store?

- Improve Your Overall Store Profitability

Allows stores to reduce waste, implement and monitor pricing strategies, compare pricing vs. a competitor, manage stock levels, highlight gaps. Pulse's analysis features help you to make better informed decisions, ultimately improving overall profitability for your store.

- Act and React In Store, Automatically

Send automated insights and recommendations from Pulse to your ESLs (Electronic Shelf Labels) with floor messaging, such as high waste, low stock, overstocked, products not selling in store, products selling slowly, and declining sales but to name a few!

- Keep An Eye On The Shop Floor

Measure the impact of promotions and any other in-store activity (merchandising, refitting, marketing campaigns). Compare forecasted margin and actual gains for one store, store vs. store in a retail chain, product vs. product, or even at at a regional or group level.

- Boost Your Store's ESG Efforts

Pulse helps retailers identify the imbalance between their sales and percentage of waste to help reduce food loss across the store. Using ESL Spotlights, Pulse can relay local and sustainable product callouts on labels, assisting customers in making more sustainable choices in-store.

A Quick-Start Guide to improving your store performance with Pulse!

Insights

Pulse is jam-packed with new insights now offering more detailed information, as well as advanced drill-down and forecasting capabilities. Additionally, there is a dedicated module that enables users to visually monitor how stores respond to system recommendations over time.

By acting on the insights provided by Pulse, stores can become healthier, ultimately reducing the number of recommended actions.

With Floor Messaging, retailers can now send call-outs directly to the shop floor via the ESLs for store associates to act upon.

Next Level Analysis And Reporting

Pulse's Trading Watch consolidates all relevant store data into one dashboard, allowing you to easily access critical information at a glance. Additionally, you can build views based on custom dates and select a baseline period, giving you greater flexibility with your analysis. With automated reporting and graphs, Pulse simplifies the process of generating reports and visualizing data, making it easier for you to gain valuable insights.

• Category margin % year on year: This helps identify categories in your business where the margin has been decreasing
• Waste/Overrides % monitoring: Stores can monitor if they have an effective discount/waste strategy and if it being implemented effectively
• Cross store comparison to see underperforming products or stores
• Competitor pricing to inform pricing strategy
• Automatic reports emailed to relevant people in your business to ensure the important KPI's are shared and tracked

Put custom messaging on your ESLs

By putting custom Spotlight messaging on labels, you are increasing the chance of sale of a product by 8%! You can apply text and an image to your labels from the Campaigns section of Pulse.

This is particularly effective for products that are not already on promotion. 

Examples of this could be:

• Seasonal – eg. Valentines Day, Mother's Day
• Wine of the Week, Store Choice, Staff Pick
• High protein, Gluten-free

 

All-In-One 360 Dashboard View

Pulse now offers a comprehensive 360 dashboard view, providing you with a centralised source of information for monitoring your store's trading data.

Competitor price matching on your ESLs

By automatically displaying a message on any products you are selling cheaper than one of your competitors, you can drive sales by up to 20%:

Measuring impact of changes in store using Campaigns

Pulse will measure performance of products over any time period and allow you to understand if the products are performing or not in line with past performance. This is very powerful to ensure you learn and improve each time a change is made.

• Measure the effectiveness of your Promotions
• Measure the impact of in store merchandising or advertising
• Measure the impact of discounting campaigns on your sales and margin

Waste management

Waste KPIs and trends

Understand waste trends on a store, category or product level.

Waste Insights

See all waste, and understand what waste can be actioned. Get detailed analysis and recommended order quantities for products with high waste.

Cross Store Product distribution

For stores that are part of a group, you can see distribution of products across multiple stores. This helps ensure all top selling products are being sold in each store.

Demand Planning

Pulse can use data to help you with your stock management. It can determine the optimal order/bake quantities of any group of products based on historical sales patterns. You could set up a Demand Plan for one supplier, a whole category, or your in house bakery to gauge how many units you need to order, make or bake.

That's awesome -- where do I start?!

To learn more about all of the features mentioned above and for handy tips on how to get the most out of Pulse in your store, please check out our handy help articles on each of the different sections of Pulse and how to use them. If you have any questions or need any additional guidance, please reach out to us as [e-mail] and we'll be happy to help!